Tech Tuesday: Eat Your Own Dogfood

Back in the day, I used to play Buzzword Bingo with my marketing colleagues. Every time someone mentioned a “straw man” or “nailing jello to the wall,” we would silently giggle at our bingo cards. It didn’t matter if we actually won. It was simply confirmation that buzzwords are definitely overused. Believe it or not, a lot of the same marketing buzzwords from 10 years ago are still around today. And we can add to that list. You’ll hear things like “getting plugged in,” “Web 2.0,” “social networking,” Yes, they are legitimate terms but we start to hear them so much that we tune them out and they lose their meaning.

As I was sitting down to write my initial Tech Tuesday post, I was reminded of one of the many buzzwords used by my former employer. “We have to eat our own dog food.” Normally, that phrase would have resulted in some eye rolling and the standard “haven’t we heard this before” routine. Recently, I embarked on business venture created to help small to medium businesses establish and improve their web presence. What better test case than myself?
It’s a new company. It’s an unknown company. With no previous clients. I’d like to let the world know about it. So I will be eating my own dog food. I will be establishing and continuously improving my own web presence. When I talk about helping people with web solutions, you will know that I have at least one success under our belt — my own. You might even smell dog food on my breath.
Stay tuned…
For those of you that don’t know, I have spent the last 10 years in the technology and marketing sector. I’ve stepped out of the corporate world and I’m finally learning to have fun with all of this stuff. Maybe I can even make some money doing it.